The Puma Suede was ignited in the late 60s and still invigorates today. Worn by athletic greats such as basketball's Walt 'Clyde' Frazier and the track 's Tommie Smith, it rose to new levels of fame in the early days of b-boys and funk beats. As this underground music scene rose to the street surface, the Puma Suede started making moves among break dance crews and hip-hop club-goers.
This revolution, like others, disrupted the norm. It followed the logic of the decade and so did PUMA. Puma felt the culture shift beneath their feet from strict convention into self-expression. They responded by translating sports gear into street wear.
The Puma Suede tells the story of sport-inspired style. This time-honoured member of the PUMA Archive continues to evolve with the times while maintaining its smooth silhouette, swagger and grit. The Puma Suede proves that no matter the decade, the city, the continent -style can be revolutionary.
Early break dance crews whole-heartedly adopted the Puma Suede for its sweet tread and smooth, classic look. Basketball legend Walt 'Clyde' Frazier inspired PUMA's infamous 'Clyde' silhouette and made some of his best moves in the Puma Suede.
'B-Boy' is short for 'break-boy ' as in 'a break dancing boy'. A growing number of 'B-Girls' are currently on the rise. In a past life, the Puma Suede was a sport hero: In 1968, it was worn by track and field champion Tommie Smith at the Summer Games.
'Airtracks' are said to be the toughest and most dangerous break dance moves in existence - cue the Puma Suede treads for traction and take-off.