Friday, June 15, 2012

Adidas Consortium x Viktor Tell Matchplay

Size: 6, 7, 7.5, 8, 8.5, 9, 9.5, 10, 10.5, 11, 12
Having wiped the slate clean with last season's 'Tabula Rasa' capsule collection, Adidas Consortium is back to its former glory just in time for the 2012 London Olympic Games. In anticipation of the games, Adidas invited series of creatives from past Olympic cities to design their own sneaker, using an iconic Adidas silhouette as their blank canvas, and their Olympic memories as inspiration. Representing Stockholm, Viktor Tell of sock masters Happy Socks has reworked the Matchplay. Inspired by a Swedish Air Pistol Champion, the trainer is very low key with a solid white colourway with splashes of colour provided by one of Tell's gregarious patterns on the collar and sock liner.

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